POSITION BEFORE YOU PROMOTE

First Impressions Shape Value

You want to move forward without feeling that the yacht—or the years you have put into it—has been reduced to another listing. You also want a clear view of the decisions ahead, rather than waiting and wondering what the market is telling you.

Moretti brings pricing, presentation, records and owner priorities into one sales conversation. A considered position gives buyers a clearer picture and gives you a better basis for deciding how to proceed.

Your Yacht. Your Sales Strategy.

01

Value & Positioning

We assess the competitive set, condition, upgrades, timing and owner priorities to define a credible market position.

02

Presentation & Reach

We shape the story, presentation and distribution strategy so the right brokers and qualified buyers understand why the yacht deserves attention.

03

Negotiation & Closing

From first serious interest through survey, counteroffers and closing, we protect context, momentum and the owner’s negotiating position.

DISCRETION WHEN IT MATTERS

A More Discreet Approach

Depending on your goals and the yacht, a targeted broker-to-broker or private-buyer approach may make sense before broad market exposure. We can discuss the right level of discretion during the valuation conversation.

Prepare Your Yacht for Sale

A useful starting point for a market discussion

Share the builder, model, year, location, major equipment and your preferred timing. Available service records, engine hours, recent improvements and known issues help make the conversation more specific. Let us know whether you expect to keep using the yacht during the sale and whether discretion is a priority.

Separate asking strategy from the final outcome

An asking price should be considered alongside competing yachts, condition, presentation and the owner’s objectives. Advertised prices are not the same as completed sale prices. A market-positioning conversation is a starting point for a strategy, not a guarantee of value or time to sell.

Decide what to address before going to market

Review cosmetic presentation, outstanding service, documentation and access for viewings. Not every improvement will return its cost. Discuss which items help a buyer understand the yacht’s condition and which decisions should wait until there is a clearer sales plan.

From Viewing to Handover

Access, records and informed buyer decisions

Agree how appointments will be handled, what information can be shared and who will prepare the yacht. A clear specification and an organized maintenance history can reduce avoidable uncertainty. Keep ownership documents and equipment information available for the appropriate stage of the transaction.

Offers, due diligence and closing

Evaluate an offer as a set of terms: price, deposit, conditions, inspection arrangements, deadlines and delivery obligations. The agreed contract governs the sale. Surveys and other findings may require further discussion; appropriate legal, tax and documentation advice remains important for your circumstances.

Selling a yacht: practical questions.

Should I repair or upgrade the yacht before listing?

Start with the yacht’s condition, known issues and the likely buyer’s expectations. Routine care, accurate records and clean presentation may be more useful than discretionary upgrades. Discuss proposed work and its cost before assuming it will increase the sale price.

Can I continue using the yacht during the sale?

Discuss your plans before marketing begins. Continued use can affect access, presentation, location and recorded hours. Agree how changes in condition or equipment will be communicated and how viewings will fit around your schedule.

Does a confidential inquiry commit me to listing?

No. The initial inquiry is a discussion about the yacht and your objectives. Any representation arrangement, scope, fees and marketing permissions should be understood and agreed separately.

What if I am also looking for my next yacht?

Share both sides of the plan: the yacht you want to sell and the timing of a possible purchase. Explore our yacht buying approach so the transition can be discussed with your priorities in view.

Discuss your yacht sale with Moretti, or use the confidential valuation inquiry below.

CONFIDENTIAL MARKET VALUATION

Discuss Your Yacht Sale

Tell us about the yacht, the care you have put into it and what you want the sale to make possible. Share its location, condition, improvements and preferred timing so we can discuss the market position and a considered next step.

You remain in control of the decision. This is a confidential conversation, not a commitment to list, an instant appraisal or a promise of a particular price or timeline.

PRIVATE SELLER ENQUIRY

A considered sale begins with understanding the vessel—and what matters most to you.

Tell us about the yacht at your own pace. This is a private inquiry, not an automated appraisal or commitment to list.